Network Scientific Marketing

Women’s history month: 10 female pioneers of scientific discovery

Elizabeth Taylor — Wed, 01 Mar 2023 09:16:58 +0000

With the power to revolutionize the world, scientific discovery is a major player within our society. Through scientific research, we’re able to develop a profound understanding of the world as we know it today, improving our current processes and drastically transforming our healthcare.

Despite facing gender discriminatory challenges and systematics barriers, women have made significant contributions in scientific discoveries throughout history. Given that the scientific sector has been historically male dominated, and as we continue to embrace women in STEM, it’s important we pay tribute to female pioneers in the scientific field.

To kickstart Women’s history month this March, lets take a look at 10 major female pioneers of scientific discovery throughout history:

Jennifer Doudna (1963 – Present): Pioneer in CRISPR Technology

An American biochemist, Dounda made game-changing contributions within genetic engineering. Clustered Regularly Interspaced Short Palindromic Repeat (CRISPR) technology is a transformative engineering technique co-developed by Dounda and was specifically devised for genome modification.

This was a significant advancement within Biotechnology and has since led to developments of CRISPR-based therapies for the treatment of genetic diseases, including neuro-disorders, cardiovascular disorders, and life threatening diseases such as Cancer. Dounda received the Nobel Prize in 2020 for her significant contribution.

Katherine Johnson (1918 – 2020): Mathematician, One of NASA’s “Hidden Figures”

Nicknamed the ‘human computer,’ Johnson used her mathematical calculations of orbital mechanics to successfully navigate US spaceflights. Johnson was one of the first African-American women to work as a Mathematician at NASA, her calculations allowed the first ever American spacecraft to enter the earth’s orbit as well as land on the moon.

In 2015, Johnson was awarded the Presidential Medal of Freedom for her significant contributions towards Americans progression in space.

Rosalind Franklin (1920 – 1958): X-Ray Crystallographer and Chemist

Franklin made remarkable contributions within Physics and Biochemistry, particularly with her discovery of the DNA molecular structure. In 1953, Franklin used X-ray Crystallography to determine the helical structure and basic dimensions of DNA. Her work further lead to the structural discoveries in RNA, viruses, coal, and graphite.

Sadly, Franklin had passed before the Nobel prize was awarded in 1962. Despite this, she is still widely known as a pioneer in the identification of essential molecular structures.

Dame Sarah Gilbert (1962 – Present): Vaccinologist, the ‘Woman Behind the COVID-19 Vaccine’

Gilbert is a English Vaccinologist and professor of Vaccinology, who focused on influenza and other emerging clinical pathogens. During the global COVID-19 pandemic, her work led to the lifesaving creation of Oxford-Astra Zeneca, one of the first available COVID-19 vaccines.

The vaccine was authorised in late 2020, and was distributed to at least 270 countries. This saved the lives of millions of people, with over 2.5 billion doses of the vaccine issued worldwide.

Mae Jemison (1956-present): First Black Woman in Space

Jemison was a former NASA astronaut, and the first African American woman to have gone to space. In 1992, Jemison was one of 7 to onboard the Space Shuttle Endeavour, on a mission that orbited the earth for nearly 8 days.

Retiring from NASA in 1993, Jemison is now an engineer, and continues to holds a prominent presence within the scientific field. Now the author of several books, Jemison further formed a non-profit educational foundation, as well as her own company to encourage science, technology and social change. Jemison’s contribution to scientific history has enabled her a spot in the National Women’s Hall of Fame.

Dorothy Hodgkin (1910-1994): Chemist, Pioneer in the Structure of Biological Molecules

Hodgkin’s scientific discoveries revolved around the advancement of X-ray Crystallography, and the subsequent determination and architectural mapping of biological molecules. Her research lead to the discoveries of the molecular structures of cholesterol, Vitamin B12, insulin, and penicillin.

Through her discovery of these biochemical substance structures, Hodgkin received a Nobel Prize in 1964, and remains to be the only British female to have received one.

Sophia Louisa Jex-Blake (1840 – 1912): Physician, leader of the ‘Edinburgh Seven’

Sophia was a British Physician and feminist, who fought to change current legislation that limited Women’s education. During this time, women were not allowed to pursue a medical degree, nor were they able to hold a medical license.

Sophia was the leader of the ‘Edinburgh seven;’ a revolutionary group of women dedicated to fighting for women’s rights to study medicine. Thanks to her efforts, the legalisation was abolished, followed by the opening of the Medical School for Women in London in 1874, with another in Edinburgh in 1886.

Marie Curie (1867 – 1934): The 'Mother of Modern Physics'

Known as the ‘Mother of Modern Physics’, Curie was a pioneer in Physics and Chemistry, and one of the first women to receive a Nobel Prize. Her work led to the discovery of Radioactivity – particularly with the chemical elements Radium and Polonium – which uncovered its powerful ability to kill cancerous cells.

Her work lead to her receiving two Nobel Prizes, one with her husband in 1903, and the second independently in 1911. Sadly, her ongoing radioactive exposure contributed to her passing in 1934.

Chien-Shiung Wu (1912-1997) Leading Female Figure in Physics

Nicknamed the ‘First Lady of physics’, Wu was a pioneer in the field Nuclear and particle Physics. She is well known for her ‘Wu experiment’ in 1956, that found that atoms had a preference for the direction in their spin, proving that the Law of Conservation of Parity did not apply during Beta Decay. This was a significant milestone in Physics history, which her two colleagues received the Nobel Prize for in 1957.

Wu went on to receive the Wolf Prize in Physics in 1978 and was then elected as the first female president of the American Physical Society.

Ada Lovelace (1815 – 1852): Mathematician, the ‘First Computer Programmer’

Over a century before it was engineered, Lovelace devised the algorithm needed to create the ‘Analytical Machine.’ Despite the lack of technology available to build such a machine at the time, Lovelace was able conceptualise the formulation behind the creation, resulting in her well-deserved reputation as the first computer programmer.

As we continue to celebrate women in STEM today, it’s important we celebrate female pioneers of scientific discovery who’ve helped pave the way for women of today.

At Network Scientific, we offer business support through our bespoke range of scientific sales and marketing services. Could your business benefit form our bespoke offerings? Take a look at our full service range here, or contact us for more information!

The post Women’s history month: 10 female pioneers of scientific discovery appeared first on Network Scientific Marketing.

Content marketing becomes unnegotiable in the scientific sector

Elizabeth Taylor — Wed, 15 Feb 2023 08:33:07 +0000

If you’re striving for company success, growth, profitability and a prominent stance in the market, it’s imperative for your business to implement carefully thought out content that caters to each stage of the buying process, also known as a foolproof content marketing strategy.

High quality content is a cost effective, powerful aspect of a marketing strategy, and when used correctly, can be a driving force in building brand awareness, customer trust, improving online traffic, and nurturing leads.

What is content marketing?

Why is content marketing useful for scientific audiences?

Whether it’s in the life sciences, chemical, pharmaceutical or wider scientific sectors, it’s become imperative that you successfully market your products and services, with content being a key channel that is valuable to target audiences working in the sciences.

Content will give you a competitive edge in the market, as not every business in the sciences has implemented content marketing as part of their strategy. As not all decision makers within your target audience will be scientific experienced, implementing a variety of content that’s either technical or stripped back and engaging can help to target a wider audience with more purchase intent.
Many decision makers in the sciences don’t like to be sold to. Content allows for a more ‘soft sell’ approach by which you provide all the data, research and evidence for the consumer to make up their own mind. Given that the inherent nature of a scientist is to seek out and learn new information, it bodes well to provide this target audience with the knowledge they need to make their own decision.
Businesses in the sciences respect technical expertise and likeminded values. If you embed these into your content topics, tone of voice and communication types, you can produce far more appealing content for your audience.

As well as this, scientific content marketing can have benefits on your wider sales & marketing strategy:

Establishes your brand

Become the expert in your field, and tell your target audience. Website content can help to establish your brand as knowledgeable, expert leaders within the market, developing a credible and trustworthy name within the industry.

Using high quality content will create a solid, all round overview of your business and

showcase your business in the best way possible. Determine your business narrative and use this across various content types to provide your target audience with the exact knowledge they need.

Creating a satisfactory experience for your audience, which will in turn create a reliable name for your business.

Boosts website authority in search engines

Incorporating regular, relevant content is a sure fire way to improve your visibility online. Improved use of focus keywords, structured website content and varying content types is useful in educating search engines about your website, and consequently, where it ranks.

Helping people find your website through a search engine goes part-of-parcel with content; with sufficient content for various search queries and customer qualms, your content can reach the highest-ranking spots.

Generates the right traffic and drives leads

A well-executed content marketing strategy will propel growth in website engagement. If your content is catered to the right audience it will maximize the relevance of traffic.

Once on your site, various other content that is tailored to specific user personas will account for the various different touchpoints of their buying journey. This way, you have helpful content that encourages and educates at each valuable decision-making stage, ultimately funneling a conversion.

Which content types are the most important for scientific content marketing?

Scientific content marketing should be precise, data driven, and detailed to best deliver your message.

In order to develop useful content, you should first understand your target audiences. Next, you must determine what type of content will appeal to them. Here are some of the most successful content types we’ve seen work for our clients:

Blogs

Blogs are a powerful type of inbound marketing. This long term solution for generating ongoing traffic, is cost effective and highly successful. With a blog, you can craft a well-rounded overview of your brand, raise awareness of your products and services, demonstrate pain points that you can alleviate, offer insight on trending, topical industry news and more.

Check out our latest content curation case study.

Case studies

When you’re marketing for business within the scientific sector, it’s important to prioritize data driven results to best persuade your target audience. This is why case studies remain popular will those looking to buy or invest. They demonstrate quantifiable results, provide insight into how you work; showcase your greatest achievements and demonstrate your customer loyalty.

One of our clients utilises this ‘show, don’t tell’ method and incorporates case studies into the various stages of their sales cycle. Offering them as insights into real-time work for prospects, delivering them to the inboxes of current/lapsed customers and uses engagement metrics to filter back into their business plans.

Testimonials, reviews, and interviews

Much like case studies, recommendations are another important factor within the decision-making process. Testimonials are a great way to build trust and credibility within your brand, showing that you can deliver your business promises.

Interviews are also great way to humanise your business; you can interview in-house experts to show yourself as industry leaders, or use them to highlight further brand values and showcase key USP’s of your products or services.

Another client example, includes one in the life sciences, who targets academic spinouts. They conducts regular interviews with placement students as they come to the end of their work experience, reinforcing their brand ethos of helping to facilitate life science R&D where possible, both with their products and with future talent.

Check out their case study here!

Video content

Within this day and age, it’s especially important to catch people’s attention and maintain engagement through your content, with video content an excellent way to do so.

Bringing your products and services to life using video can bring about endless content opportunities. From interviews to product showcases, case studies, ‘how to’s’, ‘explainer’ videos and more.

The importance of consistent, personal content

Every business’ marketing strategy is different. What works for some, may not work for you. It’s important to measure success and failures through regular analysis, reporting, and tracking of website performance.

Once you determine how well your content marketing efforts are working so far and have a thorough understanding of which content resonates with your audience and when, you can expand on efforts and solidify a successful strategy that works for you and your audience.

At Network Scientific, we partner our in house marketing and commercial expertise with trained, experienced scientists. This way, we can achieve the perfect balance of technical, engaging content that resonates with various scientific sectors.

Need help with you content marketing? Get in touch with us.

The post Content marketing becomes unnegotiable in the scientific sector appeared first on Network Scientific Marketing.

What is SEO and why do businesses need it?

Elizabeth Taylor — Tue, 14 Feb 2023 15:32:02 +0000

Websites are an undoubtably powerful tool for your company. Showcasing your products and services is an essential driver in generating business. But what good is your website if it’s not driving the right traffic? You may be thinking, why isn’t my website generating enough interest, or more importantly how do I reach my target audience?

This brings us to the wonderful world of SEO; a powerful marketing tool designed to help your business reach the right target audience by increasing your search rankings. This, in turn, will generate more website traffic, increase your number of new customers, and help you retain existing ones!

We’ve delved into the basics of SEO, including why it’s such a valuable tool to your business, and how it can be implemented within your marketing strategy. But firstly, what actually is SEO?

What is SEO, and why is it important?

If you have a website, you need to know about SEO. In this competitive market, search engine optimization (SEO) is an important practice within marketing. It involves a set of techniques and processes aimed to help showcase your business and develop brand awareness within the right audience.

SEO largely focuses on people’s searching behavior and allows us to gain a deeper understanding into what people’s queries are, what terms they are using and what type of content they’re pursuing. Understanding your audiences’ intent will allow you to implement an SEO strategy that makes your website highly accessible to your target audience.

Think of SEO as your websites best friend; SEO aims to drive traffic, and with more traffic, comes more interest; with more interest, comes long term customers! Here’s the benefits in more detail:

Improving visibility

When you use google, how often do you flick through the pages? If you’re like the 75% of us that don’t click past the first page, then I’d imagine it’s not a lot! This behaviour highlights just how crucial it is for a place on the first page, and why ranking highly in search engines is so important to your business. Implementing SEO practices will keep your company competitive, securing the top spots in search engine results pages (SERPs).

Generating the right traffic

In order to boost website performance and engagement, SEO will use tactics that that target the right audiences. increasing traffic to your website is only beneficial when its made up of highly relevant individuals. In turn, this should boost the number of potential leads and customers.

Improved brand awareness and user experience

Top quality SEO techniques will also outline a precise overview of your company, showcasing exactly what you’re about. When you create valuable content for your target audience, it enables potential customers to fully understand your business and how exactly you can help them, leading to an improved user experience.

Building credibility and trust

A well optimised website with regular content types, will showcase your business as authoritative, experts and even market leaders within the industry. If you include quality content with useful knowledge to your target audience, your website will be viewed as a useful tool of information, increasing trust and credibility for your business.

Important components of SEO marketing

Keywords

A huge focus within SEO is recognizing strong keywords that are highly relevant to your business. Once identified, these keywords should be employed throughout your website and it’s subsequent content. These include words, phrases or long-tail keywords that capture the essence and core of what you do, and the solution that you provide. If your web content is well optimised, it will allow searchers to easily reach your website.

In order to stay relevant, it’s important that your list of keywords are continually reviewed, monitored and updated when required. To make sure you are utilizing the right keywords, you need to have a good understanding of your audience and what they are searching for. Once you know this, you can generate a list of keywords to incorporate within your site content.

There are important considerations to take into account when searching for the best keywords to use. For example, keywords that are too vague, too popular (and therefore, competitive) or are declining in popularity, may not be the best keywords to include on your list.

TIP: It’s important to note that ‘keyword stuffing’ can have adverse effects for your website, so it’s essential that you do not overuse keywords in your content. Embed them where it feels natural to do so!

Content

Website content is designed to improve your websites search ranking, with the aim to keep you in the top three. In order to rank high, your content will need to be written and structured in an optimised way, this means using header tags, paragraphs, images and more in a clear, structured manner. Doing this allows Google and other search engines to index your site and determine its relevance to queries and position it in the SERPs accordingly.

To enhance your visibility and rankings, it’s important for all content to include your targeted keywords, which will in turn ensure that your content is relevant to your target audience.

As well as your main landing pages, your site should also house areas where new content can be added regularly. One main example is blogging. Implementing blogs into your content marketing strategy is a great way to build authority, credibility, increase relevance, and of course, boost your rankings. Blog content should be designed to cater to individual target personas in each stage of the buyers journey, in order to drive the right traffic to your website and then push them through the marketing funnel.

Other types of content such as ‘how to’ guides, testimonials, case studies, PDF brochures or infographics are also valuable in boosting your website SEO. As well as this, it’s important for all product pages to be optimised. The incorporation of internal and external links boost SEO by establishing a clear hierarchy on your website and building backlinks to other trusted websites.

TIP: It’s vital that your content is NOT duplicated from other pages on your site, or plagiarized from external websites, as this can have a detrimental effect on your search rankings.

SEO vs PPC

As well as SEO, there are other types of search engine marketing (SEM), including PPC. Unlike SEO, which relies solely on organic strategy, PPC exclusively incorporates paid ads on search engines to drive traffic to your website. Also known as pay-per-click ads, they’re a widely used and effective method that provides an opportunity for all businesses to be on the top of the search page with a certain amount of budget.

Although not a necessary element in your SEO practice, PPC can be effective when used in conjunction with SEO for an additional marketing boost.

SEO is a continuous process

It’s important to recognize SEO as a continuously evolving process. The google algorithm is constantly changing, with over 500 updates made every year! Therefore, it’s vital for your business to keep up by revisiting and amending your strategy on a regular basis.

Do you need help with your SEO marketing strategy? Get in touch with our team, and we’ll be happy to have a chat!

The post What is SEO and why do businesses need it? appeared first on Network Scientific Marketing.

Come visit us at Lab Innovations!

Emily Hatfield — Wed, 26 Oct 2022 09:40:04 +0000

We’re beginning to count down the days until our business growth agency attends Lab Innovations 2022. With only one week to go until we’re reunited with clients and prospective business leaders, we thought we’d give you an update as to what Network Scientific has in store over the 2nd-3rd of November at the NEC in Birmingham.

Our business growth agency stand

We’ll be located at stand H14 and have been working hard to prepare a stand that showcases not only the design services we have available but the values and attitudes of our business.

As a recruitment agency and sales and marketing agency, we wrap all these services up as ways we cater to the laboratory industry to assist in growing their businesses. Whether it starts with sourcing suitable and like-minded candidates to join your team, or outsourcing lead generation and digital marketing responsibilities. We’re here to help you implement your business growth strategy in a way that suits you.

The Consultants at our stand will be representing each of our top-level services, which are: recruitment, sales, marketing and design.

Our stand will be packed full of fun as we bring our illustrious buzz-wire game for everyone to challenge their steady hand. With a gift hamper prize up for grabs, filled with locally sourced goods from our headquarters location, Harrogate, one lucky individual who attempts our buzz wire will get to take this home!

If you haven’t already registered for the event and would like to come to visit our stand, you can use our unique link to register as a delegate here.

Our industry expertise

With over 10 years of experience working in the scientific sector, our business growth agency has continued to deliver the services that laboratory industry businesses require to meet their own goals and objectives.

Our services have expanded from temporary, contract and permanent recruitment to also offering sales and marketing services. This means we’re the one-stop shop for all the services you need to build your business.

We provide commercial and technical scientific sales to a wide range of global businesses that serve a variety of laboratory sectors. From generating leads for market leaders in laboratory instrumentation to division and implementation of long-standing sales funnels for laboratory consumables. We have also worked with clients at the forefront of the contract testing/research organisation market.

Whilst also focusing on building the digital presence of many clients targeting the laboratory industry, we’ve used our in-house expertise to execute brand awareness marketing and inbound digital lead generation for a variety of clinical, pharmaceutical, biotech and other laboratory markets.

With a full team of qualified scientists and commercial experts, we can help grow your business.

Our lab innovations exhibition team

Zara

Managing Director

The founder of Network Scientific, Zara, is more than comfortable in the scientific sector with her experience in the pharmaceutical and pathology sectors fuelling her business career.

Zara works across the business to support both temporary placements in our recruitment department as well as assisting with marketing and design campaigns in our marketing department. She also specialises in implementing sales and market entry strategies for our clients.

Graham

Recruitment Manager

Graham has over 23 years of recruitment experience, with 15 of these spent specialising in the medtech and scientific sectors. He has facilitated the values of our recruitment team, building honest and ethical recruitment practices through our permanent, temporary and contract staffing solutions.

He manages the wider recruitment team and helps our Consultants offer guidance and expertise to clients to build businesses strategically and profitably.

Rob

Commercial Manager

Rob has worked within the scientific industry for over 15 years, specifically in pharmaceuticals, and has spent the majority of this time understanding how businesses can grow through sales and marketing.

His primary responsibility is to work with prospective clients to understand their current business stance and how our services can support their future goals and ambitions.

Emily

Marketing Team Leader

Emily has been at the forefront of digital marketing for four years and has spent her career so far understanding how various channels can accelerate lead generation and build customer engagement with products and services to benefit commercial enterprises.

Her primary responsibility is to advise and support prospective and existing clients with their ongoing marketing strategies and implementation.

Our mission is to inspire growth by enabling businesses at the forefront of innovation to build their market presence. We do this by supplying them with end-to-end consultative services that we can execute through recruitment, sales, marketing and more.

Check out our stand at Lab Innovations and have a chat with a member of our team!

Meet us on the 2nd or 3rd of November at the NEC, Birmingham, Stand H14!

The post Come visit us at Lab Innovations! appeared first on Network Scientific Marketing.

Database Cleansing: Why is it Important?

Emily Hatfield — Thu, 26 May 2022 14:53:00 +0000

We take our time sourcing relevant contacts, building qualifying information and creating detailed contact mapping plans that all utilise our contact databases at the core.

But what happens when staff turnover, industry developments and business restructures occur? Well, then the contacts and prospects in your database can expire.

Without refreshing your database regularly, your lead generation and sales campaigns will not generate maximum returns.

Database decay

According to Hubspot ‘’Databases naturally degrade by about 22.5% every year”.

That means your sales and marketing databases decay at a rate of roughly 2% a month. To put this into perspective, if your database is made up on 1,000 prospects, 21 of these will no longer be useful at the end of the month.

That means 225 of the contacts on your database will be out of date by the end of the year!

How does an out-of-date database affect your sales?

The typical journey of lead generation in a Sales Team is to learn the product, source contacts in line with a business’ target market, prospect these contacts by establishing their name, job title and company, then contact them regarding the product you think they’re interested in.

If the information you have for a contact in your database is no longer correct, then the answer is simple, no sale can happen. Refreshing your data means you’re guaranteed the opportunity for a sale.

Ensuring the accuracy and consistency of your prospect contacts means that your team can seize sales opportunities in a much quicker time, which ultimately increases your lead generation success.

The reality is that incorrect or expired data can quickly mount up, automatically putting your business at a disadvantage.

The risks you take with an out of date database:

Data refreshment

Do you have a feeling that your businesses data might be out of date and need a bit of a refresh? Don’t worry, you’re not alone.

According to research conducted by Experian into how data affects customer experience, 94% of organisations said that they’re lacking data accuracy, suspecting their customer and prospect data might be inaccurate in some way.

Top Tip: Not only do you need to account for incorrect data, but duplicated data too! Exact copies of data, created as a different entry in the same database, can be a time-consuming problem to solve.

Database refreshment and management services

Database cleansing, data scrubbing, data refreshment, whatever you want to call it – you need to keep your prospect contacts up to date.

With our database refreshment services, you can outsource your database management and cleansing to our sales team. We make it our priority to update any out-of-date contacts through our knowledgeable prospecting services.

If your database hasn’t seen a refresh in a few weeks, months or even years, don’t worry as we’re here to help.

Now you know the importance of keeping your database clean, why not get in touch to find out more about our database refreshment services?

Or to speak to one of our friendly Business Consultants about how we can improve the efficiency of your sales activities, please get in touch.

The post Database Cleansing: Why is it Important? appeared first on Network Scientific Marketing.

Understanding Valuable Insights with Google Analytics

Emily Hatfield — Tue, 24 May 2022 11:57:00 +0000

For professional marketers, Google Analytics is at the core of really understanding your website and how your audience is using it. But for those who outsource their marketing, or still haven’t quite figured out the fundamentals, Google Analytics can be daunting.

Since your website is typically the goal landing point of many marketing campaigns, it is vital that you know the digital journey users go on when they click through.

User Experience

Who, what, where, when and why?

Understanding Google Analytics can give you a fountain of knowledge about user experience. It’s main purpose is to tell you everything you need to know about how people use your website.

Including who’s viewing it, where they’ve clicked through from, what they’re doing when on your website, and when it’s receiving the most live users.

This information can be extremely in-depth or top-level, depending on how much you want to find out. The main focus areas of your user’s experience should be the acquisition, behaviour and conversions sections of Google Analytics.

The acquisition is what will tell you where your visitors have come from, directly from Google, from a social media campaign or from a variety of other sources and mediums.

The behaviour will reveal exactly how users are engaging with your website content, if at all. You can view metrics like page views of promoted content, the loading speed of your website and the behaviour flow of users’ journeys through multiple pages of your website pages.

The conversions is where you can track exactly how many users completed your personalised website goals and any other conversions. So whether it’s making a purchase, completing a submission form, or something else entirely, you can track this here.

Demographics

If you’re just getting started with Google Analytics, then a good first step is to use their demographic analytics to see if they match up with your target audience.

From age, geographical location, gender, source/medium, device and plenty more, you can really understand your website users.

Before you jump into the deep end with metrics and insights that reveal more about a user’s behaviour, it’s good to check that your users are who you expected them to be. I.e, they match your target audience.

Fear not if you have attracted more than just your target demographics, you may have uncovered a brand new conversion opportunity. And if not, then you can do some more research into how these unexpected users reached your site and why.

From this kind of information, you can devise typical buyer personas, and build this into your future marketing campaigns. This ensures that any future campaigns account for the variety of demographics that engage with your website.

Regular reporting

Google Analytics is not something you should be checking once in a blue moon. Understanding google analytics is integral to knowing how your website works for others, what content they interact with most and where they might be dropping off.

However we know it’s hard to wrap your head around as a beginner, that’s why we offer analytics reporting as a service.

It can be apart of a full marketing audit, strategy development, or you might just want us to let you know more about how your website is functioning. Whatever you need, we can assist with Google Analytics reporting.

To find our more, check out our Reporting, Auditing and Analytics services.

Already know you need help with this? Get in touch with us now and we’ll kickstart your analytics services.

The post Understanding Valuable Insights with Google Analytics appeared first on Network Scientific Marketing.

Our Continuously Growing Science Agency!

Emily Hatfield — Mon, 09 May 2022 13:50:27 +0000

Our award-winning science agency has the perfect formula of knowledge and experience to ensure our clients receive the best possible service. From our experienced Business Consultants to our ever-evolving Sales and Marketing Executives.

So far in 2022, we have grown our Sales and Marketing team to enable us to keep up with our growing client base. This means we can use their expertise to help grow your businesses, as well as our own!

Meet our latest team members

Meet Liam

Name: Liam

Role: Scientific Sales Executive

Favourite sport: Football

Interests: Nutrition and lifestyle fitness, binge-watching and following the football.

Liam is our new Scientific Sales Executive. He has been working in industry since completing his BSc in Pharmaceutical Biotechnology. His experience specialising in qPCR, allowed him to gain plenty of hands-on laboratory experience. He also gained a key understanding of the inner workings of a contract research organisation.

After almost a year in industry, Liam decided to move into Sales, as well as move from Ireland to Yorkshire!

Liam has always had a passion for science and chose to specialise in Pharmaceutical Biotechnology. From this, he has become well versed in a broad range of analytical procedures as well as pharmaceutical industry knowledge. Liam will be working in the Sales side of our science agency, to offer his expertise to a variety of scientific and technical clients.

”I’m excited for the workload variety and projects that I will be involved in. The innovative products of Network Scientific’s clients will allow me to be at the forefront of science at times. And with the skills I honed at university, I believe my knowledge and skills are set to keep broadening here!’’

Meet Chantelle

Name: Chantelle

Role: Sales and Marketing Executive

Favourite Activity: Spending time with my daughter

Interests: Mindfulness, yoga, meditation and personal development

Chantelle is our new Sales and Marketing Executive. After having various roles in many different sectors, Chantelle wanted to settle into a business that reflected an honest and open ethos.

Her previous experience as a Telesales Team Leader means she has a fantastic sales approach and outlook on achieving goals for clients and her own personal development. Whilst also working as a mindfulness coach and exploring her passion in this field, she has brought a fresh attitude to work and has already boosted the spirit of the wider Sales and Marketing Team.

”I’m feeling up to the challenge to move into an industry that is new to me, and look forward to utilising my coaching skills in helping people and businesses to be empowered to develop and grow.”

Meet Emily

Name: Emily

Role: Marketing Consultant

Favourite food: Nachos

Interests: Triathlon, painting, Leeds United and digital marketing!

Emily is our new Marketing Consultant. She has been working in marketing for the past 3 years in a variety of B2B and B2C settings. This has allowed her to gain an understanding of various digital routes to market which can in turn help our clients understand what marketing efforts will best suit their business in the present and future.

Emily previously worked as a Digital Marketing Executive which gave her hands-on experience with a variety of different channels and campaigns. Although digital is her passion, she can use her expertise to work with our scientific marketing agency on a variety of marketing campaigns.

”I’m excited to start my journey with Network Scientific, I love working on digital strategies, assessing user experience and developing thoughtful campaigns through email and social media. I’m always ready to challenge myself with a new industry and continue to learn – let’s go!”

Meet Katie

Name: Katie

Role: Senior Technical Sales Consultant

Favourite sport: Tennis

Interests: Running, cycling, family time, gardening and guinea pigs!

Katie is our new Senior Technical Sales Consultant. She is a highly motivated and organised individual with a passion for science. With a BSc in Biochemistry from the University of Manchester, Katie started her career in technical and scientific sales.

Katie has now been working in the life sciences industry for over 20 years and during this time has gained a wealth of experience selling a variety of different scientific products. Her portfolio expands to instrumentation and consumables to the academic, pharmaceutical, CRO and biotech industries.

”I’m really looking forward to helping Network Scientific’s broad client base grow their own businesses. I’m driven by targets and can’t wait to explore the diversity of selling new, innovative products!”

We’re proud to continue growing our science agency. You can meet our whole Network Scientific Sales and Marketing team here!

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The Latest Discoveries in DNA

Ashleigh Clegg — Mon, 25 Apr 2022 07:56:16 +0000

Since this world-altering discovery, many more have followed that have helped us uncover the key to all biological life, to cure diseases and even create novel species. Below, is a small selection of some of the greatest discoveries in DNA in 2022, we hope you enjoy reading about them as much as we did!

2022 Discoveries in DNA

Fully Finished Genomes

When the Human Genome Project first launched, one 10th of the human genome remained a complete mystery. Once the first section of the genome was released in 2013 (named GRCh38), it was a valuable tool in assisting with genetic research and discoveries, but it was still incomplete. The first methods developed to determine genome sequences were very accurate, but only produced very short reads.

Since then, Karen Miga (from the University of Columbia) and Adam Philippy (from the National Human Genome Research Institute in Bethesda) created the Telomere-to-Telomere (T2T) consortium which aimed to solve the remaining human genome mystery.

The project was finally completed last May, when the remaining 200 million base pairs were added to the sequence. However the research groups are not stopping there, they aim to keep going and produce a full telomere-to-telomere sequence for every vertebrate species on Earth (telomeres lie at the beginning and end of a chromosome).

The finished human genome project has resulted in long-read sequencing technologies which have completely revolutionised the way things are done. These techniques can now read up to tens or hundreds of thousands of bases in a single read.

More Precise Genetic Manipulation

CRISPR-Cas9 is one of the biggest biological DNA discoveries of the last decade. The process includes cutting out a section of DNA and allowing the natural DNA process to repair the structure. While an amazing tool, it is more effective for genome inactivation than it is for genome editing. This is down to the fact that the cells own personal repair system is not always accurate even if the cutting of the gene by the Cas9 enzyme is accurate. The final strand of DNA is then often full of insertions and deletions.

Most genetic diseases will require the gene to be corrected to the fully functioning version of that gene. This year a chemical biologist, at Harvard University in Cambridge has developed a method of doing just that.

The method has adapted the Cas9 enzyme in such a way that it can now insert specific base-pairs. The methods devised are still very much in their infancy, but some teams have shown that they can achieve up to 16% efficiency using prime editing to correct retinal gene mutations in mice. 16% may not sound like a lot, but it’s proven that if you can replace a gene at levels of between 1% and 10%, you can rescue the disease.

Targeted Genetic Therapies

Gene-based therapies are already making a big impact in clinics as a result of discoveries in DNA. However, there are limitations surrounding the tissues in which they can be applied. The method generally requires local administration to the affected cells, which requires cells to be taken from the patient in the affected area.

Extracting these cells can be challenging. The human body is, by default, programmed to attack foreign information. So, researchers are working closely to create methods to ferry the DNA into the body without it being attacked by the immune system and without it affecting any non-target tissues.

One possible solution is using adapted adenoviruses, which contain tissue-specific gene promoters, to enable specific delivery to organs. These, however, can be challenging to manufacture on a large scale and sometimes result in a triggered immune response.

Lipid nanoparticles are another non-viral alternative which can effectively target cells in tissues such as the lung or spleen. Beam Therapeutics and Intellia, companies in Cambridge, are both designing formulations involving lipid nanoparticles which have shown great success in blood and immune cell precursors in bone marrow. This incredible therapy has the potential to spare cancer patients from the severe side effects and lifestyle hardships caused by chemotherapy.

Since the first discovery of DNA structure in 1952, we have seen lots of progress and developments in molecular biology, genetics, and biotechnology. The discoveries in DNA have led to all manner of advances and research in various areas of gene biology, including personalised medicine, prenatal genetics and bioengineering. We can’t wait to see what more is to come over the coming years!

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Improve the Sustainability of your Laboratory

Emily Hatfield — Thu, 21 Apr 2022 15:36:58 +0000

As part of our dedication to support environmental protection, here’s our tips and suggestions to help improve the sustainability of your laboratory and be more environmentally friendly.

In a time where we are all increasingly aware of the destructive effects of climate change and pollution, protecting the natural environment has never been more important.

Switch it off!

Studies have shown that modern laboratories can consume up to as much as three times the energy of office buildings of the same size. By making the following adjustments, you can not only increase the efficiency of your lab but also lower your ‘leccy bill’!

· Turning off non-essential equipment when it’s not in use.

· Installing lighting retrofits, LEDs, motion and timed lights, as well as utilising natural light.

· Encouraging energy-saving behaviour in staff.

Waste not, want not

Anyone who has worked in a lab will be aware that they can generate a huge amount of waste. From single-use plastics and packaging, to chemical and electrical equipment.

A way to improve sustainability in your laboratory is to encourage more environmentally friendly practices. The following suggestions can be used to produce more sustainable lab practices when discarding used equipment;

· Improve waste-management and recycling by labelling bins and ensuring all lab staff are trained in waste-disposal.

· Order equipment from sustainable suppliers.

· Switch plastics for glass where possible.

· Close the fume hood when not in use.

· Reduce water usage.

· Reuse boxes and tip boxes.

Take it back now, y’all!

A number of suppliers now offer a “take back” scheme, in which they collect discarded lab items or packaging free of charge. This is a
great way to encourage recycling and reduce waste from your lab. Check with your current suppliers to see if they offer these

return schemes, or inspire them to start!

Go Digital!

When I was a lad at university, lecturers would print off hundreds of pages of lab instructions and booklets for students. While not only
being incredibly unhygienic (you can’t sterilise paper!), the unnecessary waste was enough to make you wince. Luckily by the time I progressed to my masters degree, our university had moved on to the more high-tec iPads in ziploc plastic bags.

This is just one example of how switching from paper to digital can save energy, waste and also increase efficiency by collectivising
data electronically.

Turn over a new leaf!

The Laboratory Efficiency Assessment Framework (LEAF) programme is a certification scheme and initiative, designed to improve sustainability in laboratories. As well as environmental protection in labs.

The scheme takes into account lab efficiency in a number of areas, including; equipment, people, waste, sample and chemical management, and research quality. These criteria are then ranked on sustainability practices and awarded bronze, silver or gold.

This scheme is a fantastic way to improve your staff and other students’ understanding of environmental sustainability in your laboratory through a nationally recognised programme. Find out more information from the UCL here.

Life-science labs can produce large volumes of physical and electrical waste, which can contribute to environmental pollution and climate change. By implementing some of the suggestions above, laboratories can begin to limit unsustainable practices and reverse damaging trends.

Every individual should be doing their part to preserve and protect this beautiful planet. Today of all days, we should be considering what we can do to be sustainable and environmentally friendly.

Happy Earth Day!

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Mental Health Support at Network Scientific

charlotte cowan — Fri, 18 Mar 2022 14:52:13 +0000

Here at Network Scientific, we know how important mental health and wellbeing is and we are taking extra steps to provide full support to all our staff. Two of our team members, Alison and Jasmin have completed the MHFA England mental health first aid training to provide them with the knowledge and skills to help identify mental ill-health in its infancy and act before it becomes a crisis. This training will also give them the first-aid skills required to help someone who is in a crisis.

Of all the terrible things that arose from the pandemic, the rise in value that everyone bases on mental health and wellbeing is one of the positive things to come from that. We promote a healthy lifestyle, and a positive culture and do everything we can to prevent any mental health problems in our staff. Thanks to this training, Alison and Jasmin will be able to spot the signs of someone struggling and give all our staff that extra safety net should they ever require it.

We have partnered with Steve Phillip at the Jordan Legacy, who is helping us to utilise the new skills in the workplace. The Jordan Legacy’s aim is to provide proactive solutions to help prevent people from reaching rock bottom, or to help rescue those who have before they turn their life-ending thoughts into actions. They help those who feel that life is not worth living to find their hope again.

The Jordan Legacy is our chosen charity for 2022 and we have plenty of fundraising activities planned to support them in their inspiring and life-saving mission. We’ll keep updating our website with posts detailing these further throughout the year.

For more information relating to the Jordan Legacy, and how you also may be able to help, please visit their website.

April 2022

We recently held some Mental Health workshops in our office to come together and determine some ways we can continue to keep an open and honest mentality at work. Find out more about our work culture and our future Mental Health in the workplace awareness plans over on our Instagram!

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