MOCCA Board of Directors

Since its creation in May of 2006, MOCCA has grown to over 500 members from 250 companies. We have critical mass. Although the preponderance of our members are from high tech companies in the Silicon Valley, we have several members from other industries and other parts of the world.

MOCCA leadership is provided by a board of directors of marketing operations professionals who volunteer to serve. The board of directors develops meeting topics and activities, maintains the member community directory, manages our website and groups, and provides member resources. The current Board of Director members are:

Marcia Trask, Adobe
Marcia has over 15 years of marketing operations experience in the technology industry. Currently, as Senior Manager, Marketing Operations at Adobe Systems, she drives marketing process improvement and is leading Adobe's MRM implementation efforts. Prior to Adobe, Marcia was at Mercury Interactive, where she led sales enablement operations, and she was the former Director of Product Marketing Operations at Peoplesoft. She has experience in several marketing functions including PR, branding, events, marketing communications, and product marketing. Outside of marketing, she has held roles in business analysis, program management, and product release management.

John Losito, Autodesk
John is a relative newcomer to the corporate world having spent the first half of his professional career on the curatorial staff at the San Francisco Museum of Modern Art and Berkeley Art Museum. He currently manages the Marketing Framework and Performance Measurement group within Marketing Intelligence and Operations at Autodesk. In his 11 years at Autodesk, John has worked in a variety of Marketing roles including Web production, account management, and project and program management.

Lynn Yost, Dow Jones & Company
Lynn has over 23 years of sales and marketing experience in the online media and legal industries, specifically in the B-to-B marketplace.  During her 10+ years at Dow Jones, she has led several marketing teams focused on competitive intelligence, customer retention, customer communications and most recently, operations. In her present role as Director of Marketing Operations, Lynn leads a team that drives strategy and management of marketing systems infrastructure and marketing-related business intelligence. Her team builds, manages and maintains integrated systems to support prospect tracking, email, dynamic PURL generation, lead nurturing, CRM and marketing resource management. They also actively engage in data discovery and visualization in order to spot emerging consumer trends, develop insights into effectiveness and uncover best practices for the global Dow Jones enterprise marketing department.

PJ Wells, Ericsson
PJ has over 20 years marketing and sales operations experience in the high technology industry. Her strengths include the ability to assess business pain-points, develop strategies and methods to operationalize change, and facilitate marketing and sales alignment. Wells’ areas of specialization include lead generation with closed-loop demand generation, including strategies for response incubation, lead and pipeline development, and lead reactivation; customer acquisition through integrated marketing initiatives and relevant customer contact, value-proposition messaging, and follow-on tactics; and customer-facing operations utilizing CRM systems, business processes, and leadership of customer contact teams. PJ has worked at Siebel, PeopleSoft, Oracle, Hyperion and is currently Director, Global Marketing Operations at Redback/Ericsson.

Joe Scheuermann, HP
Joe is the Director of Marketing Operations for the Enterprise Business Group at Hewlett-Packard. Joe joined HP through the acquisition of Mercury Interactive, where he had formed and managed the Marketing Operations function.  Joe has over 14 years of experience in the technology industry, having previously managed e-Commerce and Field Operations; in addition to holding positions in product management, channel marketing, business development and inside sales.  Prior to HP/Mercury, Joe worked for Business Objects and Computer Associates.

Marisa Reed, Iron Mountain
Marisa has over 5 years of experience in various roles within sales and marketing operations.Currently, as Marketing Operations Manager at Iron Mountain, her focus is on driving the technology decisions to support process and execution, effectiveness reporting and management dashboards, and customer and prospect analysis. Prior to her current role, she held roles within sales operations as a Business Analyst with heavy involvement in CRM system implementation and enhancement projects.

Larissa DeCarlo, Marketing Operations Works
As co-founder of MOCCA, Larissa is one of the most visible marketing operations professionals in the field. In 2009, she founded Marketing Operations Works, a consultancy focused on helping enterprise clients establish and develop the Marketing Operations function. In the past, Larissa was Vice President of Marketing Operations at Blue Coat Systems. Before Blue Coat, she served as Senior Director, Marketing Planning & Operations, for Hyperion Solutions, where she formed and managed the Marketing Operations function. Larissa has also directed analyst relations at Hyperion and Silicon Graphics (SGI); investor relations at Cadence and SGI; and served as Customer Briefing Manager at SGI and IBM. She learned the basics of marketing at IBM, where she also was EMEA business Development Manager, Product Marketing Manager, Campaign Manager and Technical Writer.

Donal O’Shea, Erif Corporation
Donal is brand new to Marketing Operations. However, he has spent a lifetime in high tech: from being a Systems Programmer in IBM laboratories to being the CEO of growing software companies. All the way, he has been involved in marketing and sales, given their importance to meeting payroll. For the past 20 years, Donal has been an independent consultant, working with enterprise CIOs, IT users and vendors from around the world, helping them to understand emerging technologies, and to determine how to effectively deploy them. In marketing speak, Donal is a specialist in messaging, thought leadership and technology.

MOCCA Executive Advisory Board
As with the field of marketing operations, MOCCA is also at an inflection point. To help shape its strategic direction, we have created an Executive Advisory Board. This board is comprised of marketing operations executives and industry analysts. Via periodic conference calls, MOCCA’s Executive Advisory Board provides input on a range of topics such as goals and objectives, infrastructure, and long-term funding models. Following is a list of MOCCA’s Executive Advisory Board members:

• Jack Androvich, Autodesk
  Senior Director, Marketing Intelligence and Operations
• Linda Lazor, Cisco
  Senior Director, Marketing Operations
• Bill Dembinski, HP
  VP, HP Enterprise Business Marketing Operations
• Rich Vancil, IDC
  VP, Executive Advisory Group
• Jennifer Pockell-Wilson, Polycom
  Senior Director, North America Field & Channel Marketing and Global Marketing Operations
• Stephan Steiner, SAP
  Head of Global Marketing Process Office
• John Neeson, SiriusDecisions Research
  Co-Founder/Managing Director
• Joe Schwartz, Webex Cisco
  Director of Marketing Operations